Posted by Matilda Jackson.
We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or othermarketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace.
Read more: http://brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html