Posted by Ruth Lukaweski.
“To build a focused brand image you have to tie your brand to a single attribute that will help customers, prospects, suppliers, employees understand why they should do business with you…you can’t have divisional marcom people emphasizing things that might create different impressions”.
Bob Lamons – author – The Case for B2B Branding
Read more: http://www.canadianmarketingblog.com/archives/2011/10/b2b_integrated_branding_the_hi_1.html