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An interview with Sir John Hegarty

Posted by Eliza Williams:

Advertising legend Sir John Hegarty gives his views on creative inspiration and life in the ad world in a new film created by Arjowiggins and D&AD…

The film is one of a series of interviews in The Blank Sheet Project, an initiative by Arjowiggins Creative Papers in collaboration with D&AD. The interviews are all with key figures in the creative industries, who discuss the importance of creative excellence to their work, and how they approach the dreaded blank piece of paper at the start of every project. Hegarty’s interview is shown below, and he also gives his views on the current state of the ad industry, which are at times damning…

Watch: http://www.creativereview.co.uk/cr-blog/2011/december/an-interview-with-sir-john-hegarty

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