building remarkable brand experience

What to Expect in 2012

Post from Roy H. Williams:

“Added value” is the popular name for what’s included at no extra charge. But we are entering a time when it will no longer be sufficient to tell the world what you include and what you stand for. To hold the attention of the public in 2012 and beyond, you must identify what you leave out and what you stand against.

Read more: http://www.rhw.com/2011/12/05/what-to-expect-in-2012/

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