Posted by Amy Buckner Chowdhry.
There’s a reason ESPN, Google, and Zynga lead their industries. They’re relentless about understanding their users. Companies that place a high value on digital user experience dominate their markets. I’m talking about companies like Intuit, ESPN, Facebook, eBay, LinkedIn, Zynga, Google, PayPal, FedEx, and Harley Davidson. I have seen first-hand how user-experience-obsessed companies operate—In consulting with these companies through my user experience research firm, AnswerLab. Here’s how you can practice the same top five habits.
Read more: http://www.inc.com/amy-buckner-chowdhry/five-habits-of-customer-obsessed-companies.html