building remarkable brand experience

5 Habits of Customer-Obsessed Companies

Posted by Amy Buckner Chowdhry.

There’s a reason ESPN, Google, and Zynga lead their industries. They’re relentless about understanding their users. Companies that place a high value on digital user experience dominate their markets. I’m talking about companies like Intuit, ESPN, Facebook, eBay, LinkedIn, Zynga, Google, PayPal, FedEx, and Harley Davidson. I have seen first-hand how user-experience-obsessed companies operate—In consulting with these companies through my user experience research firm, AnswerLab. Here’s how you can practice the same top five habits.

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