Posted by MH.
Marketing, as we know, is all about waging war against competitive forces to win market share. For this purpose, marketers create warriors which win the perceptual battle for them, and these warriors are called BRANDS. Brands have proved their worth by earning premiums, decimating competitions and even beating time factors (as many brands are still leader as they were a century ago)…
Read more: http://brandstreet.wordpress.com/2007/02/13/brand-activation-bringing-your-brand-to-life/