Posted by Stefanie Mainwood:
Former President and CEO of Veuve Clicquot (LVMH) turned best selling author Mireille Guiliano has more to offer then sassy health and lifestyle tips on how to eat well and stay thin. Women, Work and the Art of Savoir Faire, is a candid window into corporate codes of conduct, from the brand guru’s lens. Don’t let the title fool you. While the books’ targeted demographic is a female audience, there are overall learning’s that benefit both genders. Especially if brand is on your radar.
If your goal is to excel professionally, the chapter titled “Be Your Own Brand”, is a must read. We take this to heart here at Sandbox because we build remarkable brand experience. Our clients realize the importance of having a clear vision, and a strong voice for their brand in the marketplace. This sets them apart. Employees are just as much a part of a brand, as a company’s mission statement and logo. You stood out of the pack enough to get the job, but do you really bring your personal essence to the office on a daily basis? We can all do a better job of “Being [Our] Own Brand”. Successful companies understand the direct tie between a strong brand and having a competitive marketplace advantage. This school of thought transfers to individuals. Set yourself apart from the competition, and take advantage in the market place by investing in your personal brand. For tips on how to achieve this in your personal life, Women, Work and the Art of Savoir Faire, is a great place to start.
For more information, visit: http://mireilleguiliano.com/section/sub/12