Ferus is a leading supplier of wellsite cryogenic solutions to the energy industry throughout North America. They have a very clear and successful business strategy which has allowed us to create an equally successful Brand Strategy. Starting from a solid foundation we are building from the ground up the required brand communication tactics to achieve the Ferus Brand Vision. This B2B client is one to watch, if you have not heard of them before you will soon.
As the Official Sponsor of the Calgary Stampede, Heinz needed a unique way to maximize their exposure at the world stage event in order to protect and grow their marketshare. This was a critical moment as a prominent U.S. competitor in the bean category was entering the Canadian market. Our intention was to create a seamless and immediate brand association between the Greatest Outdoor Show on Earth and Heinz beans by making the product the hero and authority figure.
Strad Energy Services
Since 2006, Strad has evolved from 7 different operating companies with individual products, services, and brands to harnessing the power of one brand. This evolution happened over a 2 year period and was implemented through a brand strategy of consistency through execution. Sandbox also supported the brand efforts of Strad going public in 2010. Both Sandbox and Strad were recognized for both the Peoples Choice and Best Graphic Design at the 2011 Oilweek AR Awards.
The charitable arm of the Calgary Flames, the Flames Foundation For Life has donated millions of dollars to a variety of far reaching charities. Sandbox created the community report to generate greater awareness of the impact these donations are making in people’s lives, grow donation revenue and find new fund-raising opportunities for the future. Since the charity has predominately focused on helping children we wanted to incorporate a playful, joyful quality to the Community Report.
MacDonalds Consolidated is the wholesale arm of Safeway Canada and supplies over 1,100 independent grocery stores and food service locations with all of their product needs. They also provide large grocery stores under their banner, Family Foods, a comprehensive program over the years to drive loyalty, revenue and profit. We work with MacDonalds Consolidated on most of these brand/retail programs. One of the programs that Sandbox has helped MacDonalds Consolidated create are large quarterly promotions. These promotions need to support the Family Foods brand strategy to help create excitement and sales at store level.