Sandbox Brand Marketing | by Farkhod Fayzullaev
Customers Find Your Business Online
Location-related searches for businesses are huge. Just look at the numbers: according to WordStream, Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year and location-related searches have been growing 50 percent faster than mobile searches overall in the past year.
How many times have you searched for a new place to eat on Google Maps? How many times did you check the opening hours of a barbershop or looked for the phone number of a pizza place? Yes, I know! I do that a lot myself.
Online Credibility Is Yours To Lose
Now, how very annoying was it when you visited a business that was closed for the night – even though their Google Maps entry says they should be open for another hour? It’s incredibly frustrating because we trust the accuracy of what the business listing on Google told us. Businesses must understand how important it is to maintain their hours accurately online to maintain their credibility in the eyes of their current and potential clients. This especially applies to your business hours during the holidays, long weekends, etc.
Considering the upcoming Canada Day holiday, we always recommend to our clients that they add or modify special holiday hours in their Google My Business account. Keeping up-to-date information ensures sure none of their customers has to turn around at their door.
Google My Business Account
At Sandbox Brand Marketing we drive lead generation to help our clients grow their businesses. This means we ensure your business can be found by the right people, in the right place, at the right time. What those potential customers find online must align with their expectations and needs. It also must convey how you intended your brand to be perceived.
If you need help setting up your digital strategy, including search engine optimization leveraging tools such as Google My Business as mentioned above, give Sandbox a call today.