Every company needs a strong identity that consumers can latch onto, support, and share with others. Even businesses with excellent branding won't achieve the reach that they're hoping for if they never grow their business' awareness.
If done right, storytelling can be one of the most beneficial things for marketing and advertising of a product and can help companies reach their target audience with maximum effect.
Some businesses, a relatively small number, have managed to survive for hundreds of years. They persevered through wars, depressions, plagues and catastrophic weather. Their secrets to survival are worth paying attention to.
Thanks to the acceptance of social media, most of us have become content creators as well as content consumers, we are finding a trend where content has become easier and easier to create. As a result creativity has soared - and audiences are responding.
We need to be able to adapt to rapid change, everything is constantly transforming. Technology has created it’s own digital economy that is bridging gaps between big and small companies as well as local vs global companies.
Big Hairy Audacious Goal, Vision Statement, Core Purpose, Mission Statement, Brand Promise - why does it all matter and what does it all mean?