To take Family Foods existing logo and breath new life into the brand along with keeping some of the existing good will that exists with the brand.
Sandbox utilized our unique brand development process to reinforce Family Foods current business strategy, marketing collateral, competition marketing efforts and available customer research.
Keeping the sun icon from the previous design, sandbox streamlined and updated the graphic treatment to a more clean and contemporary design. This updated included brightening the color palette to ensure a friendlier, fresher look and feel.
FamilyFoods was able to incorporate their new brand nation wide in coordination with an updated store design and signage program.