Sandbox supported the internal rollout of a the RANA Care Core new brand visual identity with the RANA employees including lanyards with a RANA service manifesto, uniform Care Core patches, and vehicle graphics. A video campaign series was created, along with a self-referral sleep quiz campaign website, supported with digital advertising, online influencers/bloggers, and a media outreach strategy. A series of customer focus groups were conducted in order to determine further opportunities for shortening purchase timelines in the customer buying cycle. As a result, online and radio amplification of the campaign continued with messaging and advertising targeting key motivations and triggers in the customer’s path-to-purchase. This included a complete redevelopment of RANA’s corporate website to drive and convert both Sleep and Oxygen client leads, while educating the audience and addressing common myths and barriers that otherwise would impede customer purchase decisions.