If you don’t know where you want to go, you’ll probably end up somewhere you don’t want to be.

Having a strategy means everything you do comes from a place of understanding who your organization is and what you want to achieve. The roadmap to get there may change, but your strategy defines your destination. At Sandbox, strategy always comes first. Whether you are B2B, B2C or non-profit, we believe your organization can deliver more impact when it operates from a place of strategy.

Your time is valuable. Sandbox has developed a streamlined process to get you there. We plug you into our unique process to formalize a business strategy and/or brand marketing strategy for your organization. When complete, you will have identified your organizational culture and ideals, values and beliefs, uncovered what it is that makes you great in the eyes of your customers, and defined exactly what you aim to achieve.

Brand Marketing Strategy

What makes you different, makes you great. In our experience, most brands and companies fail to differentiate themselves enough to truly stand out from competitors. Perhaps you’ve come to realize that you are too close to your business to objectively determine what it is that makes you different, or how to leverage that uniqueness to position yourselves for greatness in your customers’ minds.

The companies we work with will tell you that Sandbox helps uncover what truly makes them distinctive in their category, and that we provide them with an aligned brand marketing strategy that integrates with their existing business strategy and brings their differentiating brand identity to the market. Like most organizations, they benefited from working with a firm that provides a proven methodology and ability to effectively reveal your company’s potential for greatness. We uncover your unique brand positioning; one that fortifies who you authentically are at the core of your business, that resonates with and compels your target audience to engage with you, and which will allow you to raise your marketing communications above the crowded clamor made by your competitors.

Sandbox digs deep to uncover and develop an integrated brand marketing strategy that is customized for your business:

  • Brand Priority Exercise
  • 1:1 Executive Interview
  • Team Workshops
  • Workshop Summary
  • Internal Audit
  • Competitive Landscape
    • Mystery Shop
    • Digital Audit
  • Customer Landscape
    • Path to Purchase Research
    • Buying Cycle Research
    • Focus Groups
  • Market Research/Sector Research
  • Brand Position & Promise
  • Brand Ideals
  • Brand Proof Points
  • Brand Personality & Voice
  • Brand Idea
  • Mood Board
  • Key Messaging
  • Brand Manifesto

“The measurable impact we have seen as a result of our branding initiative with Sandbox has been fantastic. They helped us get to the root of our offering, then expand on it to tell our unique story. They caught the essence of what TEC is all about and transformed that into an image that truly reflects what we do, and how we stand out from the crowd. We’re excited to put this new imaging, messaging, and design to work in expanding the impact TEC has on the Canadian business community.”

Marc Johnson • Director of Sales and Marketing, TEC Canada

Sandbox can help define your core ideology, business goals, and the strategies for achieving them.

Contact us

Business Strategy

Your brand marketing efforts are in place solely to deliver on your business goals. If you’re unable to articulate what those goals are, your company may require a formalized business strategy to be put in place first, long before you ever build creative or engage in a campaign.

Sandbox has the experience and tools to lead your company through our process to develop your business strategies. We’ll work with you to formalize a concise, One-Page Strategic Business Plan for your organization to utilize going forward.  This plan will help define the core of your business, determine and state your long-term and short-term organizational objectives, and communicate clearly where you are headed. In turn, your business planning then works to inform and direct what your brand marketing strategy and needs truly are, so that every dollar invested in your brand is working towards achieving these goals.

Sandbox offers business consulting and business planning:

  • One-on-One Executive Interviews
  • Team Workshops
  • One-Page Strategic Business Plan
  • Core Purpose
  • BHAG
  • Core Values & Beliefs
  • Vision
  • Value Proposition
  • Cultural Alignment

“[Sandbox] listened closely to the business needs of our organization and tailored their recommendations appropriately. Sandbox has become a partner of ours, collaborating with us on business strategy as well the resulting marketing plans.”

Cory McArthur • President, RANA Respiratory Care Group

“Rod and his team at Sandbox helped realign our company beyond anyone’s expectations. Our whole team is fired up and now heading in the same direction. I thought we were organized before, but I could not have done this or reached the same level without having Sandbox lead us through their process and Reveal True Greatness for Moto Transportation.”

Michael Melwicks • General Manager, Moto Transportation Services

“We took on the dual, daunting challenge of attempting to implement a new strategic plan while simultaneously driving cultural change and alignment. Recognizing the need to develop a deep understanding of ‘why’ throughout the business, and knowing an effective internal brand message was foundational to crafting a high performance external brand, we engaged Sandbox in the strategic plan roll out process. Rod and his team helped us articulate the fundamental concepts driving our purpose, vision, and values in a way that helped us grow the team of advocates and carry the business forward. It remains a work in progress, but the Sandbox team has been instrumental in getting us off to a great start.”

Michael Lane • CEO, Autopro Automation

Start getting faster results with your Brand Marketing, contact us today

Call Rod: 403-978-3332



Calgary, AB

Suite 200, 6325 10 St SE, Calgary, AB T2H 2Z9 (map)

Okanagan, BC

706 Mt Ida Dr, Coldstream, BC V1B 3Z6 (map)