Universal Ford Lincoln2018-04-23T12:25:43+00:00

CASE STUDY

Sandbox was tasked with creating a campaign to increase brand awareness and drive sales for Universal Ford Lincoln.

Universal Summary
Universal manifesto

Brand Workshop

The best place to start is with an afternoon Brand Workshop

Challenge

Sandbox was tasked with increasing awareness of the Universal brand together with driving new vehicle sales.

Approach

The Sandbox team brainstormed different approaches and decided to focus on the unique stories and experiences within the Universal Dealership. Stories were gathered from the Universal Team as the launching pad for the campaign with every ad prominently featuring the iconic ‘U’ that Universal has been promoting within the Calgary market the past several years. Each ad is based on a story supplied to us, is unique to Universal and reflects their core values.

Implementation

Utilizing actual Universal employees where available (see the Remembrance Day ad featuring Steve Black, Unversal’s sales manager, we recreated the balance of ads with local models. A key component way the repetition and reinforcement of the Iconic ‘U’ graphic applying a custom surface treatment depending on the theme of the ad.

Impact

We produced a wide range of versions of the U Matter ads across many platforms including billboards, transit, digital, magazine and social media.

0m
Ad Impressions
0
Clicks to Website
0
Conversions
0%
Decrease in Cost per Conversion
0
Facebook Reach
0
New Followers
0
Likes/Comments/Shares

(Data between February 1 and December 1, 2017)

Have questions?

Call Rod: 403-255-3339, ext. 104

Email: roda@sdbx.ca

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Suite 200, 6325 10 St SE, Calgary, Alberta T2H 2Z9