We registered 477 conversions on the website in April, since the launch of digital campaigns in January 2017. A conversion was defined as a phone call or a form filled on the website.
Cost per conversion went from $0.32 per conversion after the first three months of the campaign to $0.18 per conversion after six months.
150,000 unique visitors were attracted to the website and landing pages of Universal Ford Lincoln during the first full six months since the new website was launched in January 2017. Our campaign generated 4,000+ conversions on Google AdWords and reached almost 400,000 people on Facebook during the last six months. On the third month of the campaign, Universal Ford registered a 96% turnover on their used car sales inventory.