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Home Of The Health Freedom Formula

is a more expansive approach delivered with granular precision.
is about travelling way outside the box to bring back a very specific solution.
is about connecting people to success however they may define it.
is about the impact of helping individuals take authority over their own health.
is about cultivating an environment of acceptance and respect for a person and their decisions.
is about empowering a team so that the whole is greater than the sum of it’s parts.
is about constantly seeking out new opportunities to improve systems and processes.
is about creating a compelling new approach to conventional structures.
is about lessening the gap between knowing better and doing better.
is about creating infinite possibilities for a better outcome.
is about an equation where independence is multiplied by inclusiveness
is a blueprint for how we choose to do things differently.

“Working with Rod and his team at Sandbox was a pleasure. The process and experience was easy, educational, thoughtful, and very helpful in achieving the results we hoped for. I believe that the deliverables we received will help lift my company to another level and hopefully help my business grow across many fronts for years to come. Thanks to Rod for being a good listener and challenging me and my team."

Adam Silvertown – Pace Pharmacy, CEO and Founder

Deliverables:

  • Brand Narrative & Manifesto
  • Videos
  • Interior Wall Graphic Design
  • Brand Strategy
Challenge

After creating the rallying cry, “Home of the Health Freedom Formula”, Sandbox used this message as the focal point of its brand origin story, further defining its mission, core values, and manifesto.
To emphasize this messaging internally, Sandbox helped create a collection of wall graphics featured within Pace Pharmacy locations, as well as a cultural onboarding booklet for Pace to gift to all new staff joining the company.

Next, Pace’s origin story was brought to life in a new video that highlighted the founder’s personal mission to help others on their health journey.

Sandbox also produced two 30-second and two 15-second commercials for Pace, showcasing its expertise and customer service, to be used within its stores and at pharmaceutical trade shows.

Solution

After creating the rallying cry, “Home of the Health Freedom Formula”, Sandbox used this message as the focal point of its brand origin story, further defining its mission, core values, and manifesto.

To emphasize this messaging internally, Sandbox helped create a collection of wall graphics featured within Pace Pharmacy locations, as well as a cultural onboarding booklet for Pace to gift to all new staff joining the company.
Next, Pace’s origin story was brought to life in a new video that highlighted the founder’s personal mission to help others on their health journey.

Sandbox also produced two 30-second and two 15-second commercials for Pace, showcasing its expertise and customer service, to be used within its stores and at pharmaceutical trade shows.

Result

With the creation of its new rally cry, core values, manifesto, cultural onboarding booklets, and five new brand videos, Pace Pharmacy has been able to differentiate itself as a strong new brand within the Toronto market, with the ambition to soon expand across Canada.

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