Through a thorough brand discovery process, Sandbox discovered how fiercely caring RANA employees were towards its clients. This led to the creation of the brand promise, “Fighting for you every breath of the way.” Sandbox crafted this rallying cry for the RANA team, who were rebranded as the RANA Care Core.

Sandbox supported the internal rollout of RANA’s new brand identity which included lanyards, uniform patches, and vehicle graphics. A video campaign series was also created, along with a self-referral sleep quiz, and a new website. Phase two of the rollout included targeted digital advertising, referrals from online influencers, and a media outreach strategy.

A series of customer focus groups were conducted to determine further opportunities for shortening purchase timelines in the customer buying cycle. As a result, online and radio amplification of the campaign continued with messaging and advertising targeting key motivations and triggers in the customer’s path to purchase. This included a complete redevelopment of RANA’s corporate website to drive and convert both Sleep and Oxygen client leads while educating the audience and addressing common myths and barriers that otherwise would impede customer purchase decisions.