Thanks to the acceptance of social media, most of us have become content creators as well as content consumers, we are finding a trend where content has become easier and easier to create. As a result creativity has soared - and audiences are responding.
Increased scrutiny of social media platforms is a good idea. In fact many tech executives, including those from social network companies, are speaking up on the dangers of social media's influence over our lives.
Measurement is the cornerstone in running a successful marketing campaign. By measuring key metrics, we make changes to the ad creative, targeting, and placements in order to be able to get more conversions for fewer dollars.
We need to be able to adapt to rapid change, everything is constantly transforming. Technology has created it’s own digital economy that is bridging gaps between big and small companies as well as local vs global companies.